Born and raised in Bogotá, Colombia, Victoria Rudden grew up immersed in the world of baking, working alongside her father at his successful bakery, “Panvital”. For most of her life, she was surrounded by the art of craftsmanship, understanding the importance of quality and dedication in every detail.

Destiny brought her together with Daniel Rudden in 2010. The two became partners in life, and in 2014, they married and together embarked on the adventure of opening Crux Coffee Roasters.

From the start, Victoria was deeply involved in every aspect of Crux, pouring her heart and soul into ensuring the company’s success. Together with Danny, they built a business rooted in passion for quality coffee and community.

After Danny’s passing in August 2021, Victoria was faced with immense challenges, but her commitment to carrying on the legacy they had created remained unwavering. Tirelessly, she continued the work they started, dedicating herself to the growth and success of Crux, refusing to let their dreams fade away. Her determination to honor Danny’s memory and legacy is a testament to her resilience and love for both him and the community they built together.